Appendix A: Comparative Tables 1987, 2010 & 2011

Concordance of Tables

 

 

This Concordance of Tables that follows provides detailed estimates concerning mail piece attributes, household mailing behavior and mean pieces per household per week for a variety of demographic characteristics.

The reporting of data in these tables was done using prior year definitions of key measures to maintain consistency.  For this reason, these data may differ from that reported in tables in the report text.  Where possible, we have provided information about the calculations (such as the “base”) or other supplemental notes so that readers can interpret the findings appropriately.

Comparisons between 1987 and 2010/2011 data should be done with caution.  The 2010/2011 data represent refinements in survey methodology from previous years, as well as modifications in the procedures for weighting and adjustment for mail flow underreports.  These data may also reflect changes in the definitions of mail classifications.

 

Concordance of Appendix Tables

PFY 1999 Tables

Description

GFY 2011 Tables

3 - 1

Total Domestic Mail Originating in Households and Nonhouseholds

A1-1

3 - 2

Mail Received by Households by Class

A1-2

3 - 3

Total Mail Overview: Content of Mail Received by Households

A1-3

4 - 10

First-Class Mail Contents of Mail Received by Households

A2-1

4 - 2

First-Class Mail Received -- Content by Quarter (Pieces Per Household Per Week)

A2-2

4 - 20

Use of First-Class Advertising-Only Mail -- by Industry

A2-3

4 - 5

Percentage of First-Class Mail Containing Advertising by Household Income
(Percentage of Pieces)

A2-4

4 - 24

First-Class Mail Usage of Reply Envelopes -- by Industry (Percentage of Pieces)

A2-5

4 - 23

First-Class Mail -- Enclosure of Reply Envelopes -- by Content (Percentage of Pieces)

A2-6

4 - 25

First-Class Mail -- Industry Usage of Reply Envelopes
(Percentage of Pieces From Each Industry That Contain Reply Mail)

A2-7

4 - 18

First-Class Mail -- Industry Mail to Households

A2-8

4 - 19

First-Class Mail -- Bills and Statements

A2-9

4 - 22

Use of First-Class Business Invitations/Announcements Mail -- by Industry

A2-10

4 - 21

Use of First-Class Advertising-Enclosed Mail -- by Industry

A2-11

4 - 9

First-Class Mail Received -- by Number of Financial Accounts and Insurance Policies

A2-12

4 - 8

First-Class Mail Received -- by Number of Credit Cards

A2-13

4 - 7

First-Class Mail Receipt -- Content by Age of Head of Household
(Pieces Per Household Per Week)

A2-14

4 - 6

First-Class Mail Receipt -- Content by Education of Head of Household
(Pieces Per Household Per Week)

A2-15

4 - 4

First-Class Receipt -- Content by Income (Pieces Per household Per Week)

A2-16

4 - 27

First-Class Mail -- Percent of Nonpersonal Mail Received by Households
Which is Sent Presort -- by Content

A2-17

4 - 26

Total Percentage of Industry's First-Class Mail Received
by Households Which is Sent Presort

A2-18

4 - 32

First-Class Mail -- Total Envelopes by Sector (Percentage of Pieces)

A2-19

4 - 33

First-Class Mail -- Total Envelopes by Content (Percentage of Total Envelopes)

A2-20

4 - 34

First-Class Mail -- Total Envelopes by Industry (Percentage of Total Envelopes)

A2-21

4 - 35

First-Class Mail -- Nonpresort Envelopes by Sector (Percentage of Pieces)

A2-22

4 - 38

First-Class Mail -- Total Cards by Sector (Percentage of Pieces)

A2-23

4 - 39

First-Class Mail -- Total Cards by Industry (Percentage of Total Cards)

A2-24

4 - 40

First-Class Mail -- Total Cards by Content (Percentage of Total Cards)

A2-25

4 - 41

First-Class Mail -- Cards Received by Households --
Household's Percentage of Total Mail Sent at Each Card Rate Category

A2-26

4 - 42

First-Class Mail -- Cards Received by Households --
Household's Percentage of Total Mail Sent at Each Card Rate Category -- by Industry

A2-27

4 - 48

First-Class Mail Sent by Households to Nonhouseholds

A2-28

4 - 01

First-Class Mail Originating in Households and Nonhouseholds

A2-29

4 - 60

First-Class Mail Media by Which Mail Order Purchases Made in Past Month
Were Ordered (Percentage of Orders)

A2-30

4 - 49

First-Class Mail -- Method of Payment (From Entry Interview)

A2-31

4 - 51

First-Class Mail -- Use of Automatic Deductions (Percent of Households)

A2-38

4 - 52

First-Class Mail -- Use of Automatic Deductions -- by Income
(Percentage of Households)

A2-39

4 - 53

First-Class Mail -- Use of Automatic Deductions -- by Age (Percentage of Households)

A2-40

6 - 2

Standard Mail Content of Mailpiece
(Percentage of Standard Mail Received by Households)

A3-1

6 - 6

Standard Mail by Major Industry by Quarter (Mean Pieces Per Household Per Week)

A3-2

6 - 4

Standard Mail Addressee (Percentage of Total Standard Mail)

A3-3

6 - 5

Standard Mail Addressee by Industry (Percentage of Pieces)

A3-4

6 - 7

Standard Mail by Shape

A3-5

6 - 8

Standard Mail Industry by Shape (Percentage of Pieces Received by Households)

A3-6a/b

6 - 9

Standard Mail Shape by Industry (Percentage of Pieces)

A3-7a/b

6 - 11

Standard Mail Shape by Addressee (Percentage of Pieces)

A3-8

6 - 13

Standard Mail Demographics -- Pieces Received Per Household Per Week

A3-9

6 - 14

Receipt of First-Class and Total Standard Mail (Including NonProfit Mail) by Number of Mail Order Purchases Made in the Past Year (Pieces Per Household Per Week)

A3-10

6 - 15

Standard Mail by Familiarity With Institution
(Percentage of Mail Pieces Received by Households)

A3-11

6 - 16

Standard Mail by Industry and Familiarity (Percentage of Pieces)

A3-12

6 - 17

Standard Mail -- Shape by Familiarity With Organization (Percentage of Pieces)

A3-13

6 - 18

Standard Mail -- Mail Order Industry Shape by Familiarity With Organization (Percentage of Mail Pieces Received by Households)

A3-14

6 - 20

Standard Mail Receipt by Number of Financial Accounts and Insurance Policies

A3-15

6 - 19

Standard Mail Receipt by Number of Credit Card Accounts

A3-16

6 - 22

Standard Mail Treatment of Mail Piece by Familiarity With Organization
(Percentage of Mail Received by Households)

A3-17

6 - 23

Standard Mail Usefulness of Mail Pieces by Familiarity With Organization
(Percentage of Mail Received by Households)

A3-18

6 - 24

Standard Mail Response to Advertising by Familiarity With Organization
(If Pieces Contained an Advertisement or Request for Donation and
Was from One Organization Only)

A3-19

6 - 25

Standard Mail Treatment by Usefulness (Percentage of Pieces)

A3-20

6 - 26

Standard Mail Usefulness by Treatment (Percentage of Pieces)

A3-21

6 - 27

Standard Mail Treatment by Intended Response (Percentage of Pieces)

A3-22

6 - 28

Standard Mail Intended Response by Treatment (Percentage of Pieces)

A3-23

6 - 29

Standard Mail Usefulness by Intended Response (Percentage of Pieces)

A3-24

6 - 30

Standard Mail Intended Response by Usefulness (Percentage of Pieces)

A3-25

6 - 31

Standard Mail Pieces From Credit Card Industry Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-26

6 - 32

Standard Mail Pieces From Insurance Companies Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-27

6 - 33

Standard Mail Pieces From Department Stores Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-28

6 - 34

Standard Mail Pieces From Mail Order Companies Response to Mail Piece
by Familiarity With Organization (Percentage of Pieces)

A3-29

6 - 35

Standard Mail Pieces From Publishers Response to Mail Piece by Familiarity
With Organization (Percentage of Pieces)

A3-30

6 - 36

Standard Mail Treatment of Mail Piece by Shape
(Percentage of Mail Pieces Received by Households)

A3-31

6 - 37

Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Mail Pieces Received by Households)

A3-32

6 - 38

Standard Mail Response to Advertising by Shape
(If Mail Pieces Contained Advertising or Request Donation)

A3-33

6 - 39

Standard Mail Percentage of Pieces Read Immediately and Set Aside
by Shape and Familiarity With Organization

A3-34

6 - 40

Standard Mail Percentage of Pieces Eliciting Intended Response
by Shape and Familiarity With Organization

A3-35

6 - 41

Standard Mail Percentage of Pieces Found Useful
by Shape and Familiarity With Organization

A3-36

6 - 42

Standard Mail From Department Stores Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-37

6 - 43

Standard Mail From Department Stores Reaction to Mail Piece
by Familiarity and Shape (Percentage of Pieces)

A3-38

6 - 44

Standard Mail From Mail Order Companies Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-39

6 - 45

Standard Mail From Mail Order Companies Reaction to Mail Piece
by Familiarity and Shape (Percentage of Pieces)

A3-40

6 - 46

Standard Mail from Publishers Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-41

6 - 47

Standard Mail from Publishers Reaction to Mail Piece by Familiarity and Shape (Percentage of Pieces)

A3-42

6 - 48

Standard Mail from Credit Card Companies Reaction to Mail Piece
by Shape (Percentage of Pieces)

A3-43

6 - 49

Standard Mail from Credit Card Companies Reaction to Mail Pieces
by Familiarity and Shape (Percentage of Pieces)

A3-44

6 - 50

Standard Mail from Insurance Companies Reaction to Mail Pieces
by Shape (Percentage of Pieces)

A3-45

6 - 51

Standard Mail from Insurance Companies Reaction to Mail Pieces
by Familiarity and Shape (Percentage of Pieces)

A3-46

6 - 52

Standard Mail Reaction by Industry (Percentage of Mail Received by Households)

A3-47a/b

6 - 53

Standard Mail Reaction to Mail Piece by Income

A3-48

6 - 54

Standard Mail Reaction to Mail Piece by Age of Head of Household

A3-49

6 - 55

Standard Mail Reaction to Mail Piece by Education of Head of Household

A3-50

6 - 56

Standard Mail Users of Reply Envelopes by Industry (Percentage of Pieces)

A3-51

6 - 57

Standard Mail Industry Usage of Reply Mail
(Percentage of Pieces From Each Industry That Contain Reply Mail)

A3-52a/b

6 - 58

Standard Mail Intended Response Rates for Major Industries by Enclosure of Reply Envelopes/Cards (Percentage of Pieces to Which Recipients Intend to Respond)

A3-53

6 - 59

Standard Mail Reaction to Mail Piece by Addressee (Percentage of Pieces)

A3-54

6 - 60

Standard Mail Reaction to Pieces From Department Stores by Addressee
(Percentage of Pieces)

A3-55

6 - 61

Standard Mail Reaction to Pieces From Publishers by Addressee (Percentage of Pieces)

A3-56

6 - 68

Number of Mail Order Purchases Within the Last Year by Income
(Percentage of Households)

A3-57

6 - 69

Number of Mail Order Purchases Within the Last Year
by Education of Head of Household (Percentage of Households)

A3-58

6 - 70

Number of Mail Order Purchases Within the Last Year
by Age of Head of Household (Percentage of Households)

A3-59

6 - 71

Number of Mail Order Purchases Within the Last Year
by Number of Adults (Percentage of Households)

A3-60

6 - 72

Standard Mail Order Pieces Received
by Number of Mail Order Purchases Made Within Last Year

A3-61

6 - 73

Standard Mail Reaction to Pieces From Mail Order Industry
by Number of Mail Order Purchases Made Within the Last Year (Percentage of Pieces)

A3-62

6 - 77

Unaddressed Mail Received (Percentage of Pieces)

A3-64

6 - 78

Unaddressed Mail Received Reaction

A3-65

6 - 79

Unaddressed Mail Received Response to Bundled Flyers by Industry
(Percentage of Mail Received by Households)

A3-66

6 - 80

Nonprofit Standard Mail Received by Households By Shape

A3-67

6 - 82

Nonprofit Standard Mail by Industry by Shape (Percentage of Pieces)

A3-68

6 - 84

Nonprofit Standard Mail Content by Industry
(Percentage of Pieces)

A3-69

6 - 85

Nonprofit Standard Mail Pieces Received Per Household Per Week

A3-70

6 - 86

Percent of Non-Profit Standard Mail Containing a Request for Donations
by Age Of Head of Household

A3-71

6 - 87

Nonprofit Standard Mail Treatment of Mail Piece by Familiarity With Organization (Percentage of Pieces)

A3-72

6 - 88

Nonprofit Standard Mail Response to Advertising by Familiarity With Organization
(If Piece Contained an Advertisement or Request for Donation and
Was From One Organization Only)

A3-73

6 - 89

Nonprofit Standard Mail Treatment of Mail Piece by Shape
(Percentage of Mail Received by Households)

A3-74

6 - 90

Nonprofit Standard Mail Usefulness of Mail Piece by Shape
(Percentage of Mail Received by Households)

A3-75

6 - 91

Nonprofit Standard Mail Response to Advertising by Shape
(If Piece Contained Advertising or Request for Donation)

A3-76

6 - 92

Nonprofit Standard Mail Reaction by Industry
(Percentage of Mail Pieces Received by Households)

A3-77

3 - 7

Total Pieces of Advertising Mail Received Per Week by Income

A4-1

3 - 8

Total Pieces of Advertising Mail Received Per Week by Age of Household Head

A4-2

3 - 9

Total Pieces of Advertising Mail Received Per Week by Education of Head of Household

A4-3

3 - 15

Total Mail Overview: Treatment of Advertising Mail by Actual Weekly Standard Mail Receipt (Percentage of Households - From Entry Interview)

A4-4

3 - 4

Total Mail Overview: Intended Response to Advertising Mail by Class
(Percentage of Pieces)

A4-5

3 - 5

Response Rates to Advertising: First-Class Advertising Only vs. Standard Mail Envelopes and Cards (Percentage of Pieces)

A4-6

3 - 17

Entry Interview Treatment of Advertising Mail by Household Income
(Percentage of Households)

A4-7

3 - 10

Entry Interview Treatment of Advertising Mail (Percentage of Households)

A4-8

3 - 19

Entry Interview Attitude Towards Mail Advertising by Age of Head of Household (Percentage of Households)

A4-9

3 - 21

Entry Interview Treatment of Advertising Mail by Education of Head of Household (Percentage of Households)

A4-10

5 - 1

Periodicals Received

A5-1

5 - 2

Periodicals -- Type of Publication

A5-2

5 - 9

Newspapers Received by Mail And Not by Mail --Number of Different Newspapers
Per Household (From Entry Interview)

A5-3

5 - 10

Periodical Mail -- Type of Subscription

A5-4

5 - 11

Periodical Mail -- Source of Publications

A5-5

5 - 12

Periodical Mail -- Type and Source of Mail Received by Households
(Percentage of Subscription Type by Source)

A5-6

5 - 13

Periodicals -- Satisfaction With Delivery (Percentage of Pieces)

A5-7

5 - 14

Periodicals -- Need For Delivery (Percentage Of Pieces)

A5-8

5 - 16

Periodicals -- Satisfaction With Delivery by Postal Region
(Percent of Pieces Received by Households)

A5-9

5 - 17

Periodicals -- Households' Need for Delivery by Postal Region (Percentage of Pieces)

A5-10

*3 - 22

Household Electronic Mail Capability by Household Income
(Percentage of Households)

A7-1

3 - 23

Household Electronic Mail Capability by Education of Head of Household
(Percentage of Households)

A7-2

3 - 24

Household Electronic Mail Capability by Age of Head of Household
(Percentage of Households)

A7-3

 


Appendix A1: Total Mail Overview

 

 


Table A1-1
Total Domestic Mail Originating in Households and
Nonhouseholds Postal Fiscal Years 1987, 2010 and 2011 (Diary Data)

Sector

Percentage of Total Domestic Mail

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

Household-to-household

4.8

3.0

2.7

1.6

0.8

0.7

Household-to-nonhousehold1

6.4

7.0

6.1

2.1

2.0

1.7

Nonhousehold-to-household

55.5

71.9

73.3

18.5

20.1

19.9

Unknown incoming

0.3

0.5

0.8

0.1

0.1

0.2

Unknown outgoing

1.0

2.3

1.5

0.3

0.6

0.4

   Total Household Mail

69.1

84.7

84.4

23.0

23.6

22.9

Nonhousehold-to-nonhousehold

30.9

15.3

15.6

-

-

-

   Total

100.0

100.0

100.0

-

-

-

1 Includes first class mail sent to outside US because mail sent to outside is not an option in mail classification for 2011

 


 

Table A1-2
Mail Received by Households by Class Postal Fiscal Years 1987, 2010, and 2011 (Diary Data)

Class

Percent of Total Pieces Per Week

Pieces Per Household Per Week

1987

2010

2011

1987

2010

2011

First-Class 1

42.1

37.1

35.6

8.64

7.78

7.36

Periodicals

8.2

4.3

4.2

1.69

0.90

0.87

Standard Mail 2

47.6

54.7

56.6

9.77

11.48

11.69

Package Services 3

0.3

0.3

0.4

0.06

0.07

0.09

Government 4

1.8

3.6

3.1

0.36

0.75

0.65

   Total

100.0

100.0

100.0

20.52

20.99

20.67

1 Includes Non-Governmental Priority mail and First-Class/Priority Packages

2 Includes Non-Governmental Presorted Standard, Nonprofit, Unsolicited Periodicals and Standard Packages

3 Includes Non-Governmental Parcel Post, Parcel Select, Bound Printed Matter, Special Standard Mail and Library Rate

4 Includes Government Mail from First-Class Letters, Standard Mail, USPS-Delivered Packages and Unaddressed Material

 


 


Table A1-3
Total Mail1 Overview: Content of Mail Received by Households (Percentage of Pieces) Postal Fiscal Years 1987, 2010 and 2011(Diary Data)

Content

1987

2010

2011

NON-ADVERTISING

 

 

 

Personal

7.5

3.9

2.9

Bills 5

12.5

12.6

10.0

Financial Statements

4.2

4.5

3.7

ADVERTISING

First-Class advertising only

4.7

4.8

3.5

First-Class advertising enclosed

5.5

10.0

8.4

First-Class business invitations announcements

1.2

1.3

1.3

First-Class requests for donations

0.4

0.5

0.5

Standard Mail (A) advertising

30.7

39.5

34.0

Standard Mail (A) requests

0.5

0.5

0.2

Standard Mail (A) nonprofit advertising

2.4

2.2

1.4

Standard Mail (A) nonprofit requests

3.2

4.8

3.8

   Total Advertising With Request For Donations

48.6

63.6

53.0

   (not including Periodicals)

   Total Advertising Without Request For Donations

44.5

57.8

48.6

   (not including Periodicals)

Newspapers

2.9

0.8

0.5

Magazines

4.7

3.2

2.8

   Total Advertising (including Periodicals)

56.2

67.6

56.3

OTHER:

Other Standard Mail (A) 6

6.7

5.6

6.3

Other Standard Mail (A) nonprofit 6

3.7

2.4

3.0

Federal Government

1.7

1.4

1.0

International

0.5

0.1

0.1

Other 2

12.5

9.8

8.4

   Total 3

105.5

107.9

91.7

Pieces per household per week 4

20.5

20.7

20.3

1 Does not include packages or expedited mail.

2 Mostly other First-Class.

3 Equals more than 100% because First-Class advertising enclosed may be counted twice.

4 First-Class advertising enclosed is only counted once.

5 Includes credit card statement/bill.

6 Request for donations is now a separate category under advertising.

 

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